Aristotle Nicomachean Ethics Quote:“All men desire the apparent good, but the good man discerns the true good.”​

“All men desire the apparent good, but the good man discerns the true good.”​
— Aristotle, Nicomachean Ethics, Book III, Chapter 4
(Translated by W.D. Ross)

Big Idea

Life’s like shopping at a fake designer market 👜:

• Apparent Good = Buy $20 “Gucci” belt → Peels in 2 weeks.
• True Good = Save for authentic leather → Lasts 20 years.

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​Real-Life Scenarios

💼 Career Moves

→ Fake Good: Take shady promotion to impress friends → Career implosion.
→ True Good: Stay entry-level at ethical startup → Become industry leader.

🛒 Social Media

→ Fake Good: Post luxury Airbnb pics for likes → Credit card debt.
→ True Good: Share budget travel hacks → Build authentic community.

🍎 Health Trends

→ Fake Good: Buy $100 “detox” tea → Lose water weight, gain insecurity.
→ True Good: Walk daily + eat veggies → Sustainable energy boost.

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​What You Can Do

1. ​The “Label Check” Test
   Ask before chasing goals:
   • “Is this ​Gucci or ​gucci-shaped garbage?”
   • “Will this matter in 10 years?”
2. ​Value Swap
   Replace 1 fake pursuit with 1 authentic habit:
   → Instagrammable gym selfies → Private yoga for mental clarity.
   → Designer coffee cups → Homemade brew + donate savings.
3. ​Authenticity Tracker
   Use notes app to log weekly:
   Week 1: Chose mentorship over promotion ✅
   Week 2: Bought organic seeds, not fad superfoods ✅